“Content will be King.” - Web 2.0

     This phrase refers not to content, but content collaboration. An example of this is found in the wiki novel, A Million Penguins.  Due to people's ability to influence the narrative in different ways, the term Banana-it-up has been formed to describe a form of influence that one person interjected into this story.  Since things such as banana-it-up can be seen in a negative way, like "graffiti," questions are raised like how to make content collaboration work? How can there be a coherent/consistent narrative?

     Perhaps the first question to answer is what is an author?  "Author" comes from "authority", and it is actually a rather modern invention, existing only in the last few centuries. The author - the authority on the text - is seen as the lead voice, owner of the idea, originator of a concept, person responsible, the big picture person and the person around whom all the meaning is fixed. 

     In content collaboration, the co-author has been introduced. Editors help provide consistency when multiple people are contributing to the narrative.

How to make it work: Collaboratively Writing

-    plan: make an initial structure, outline

-    editors

-    leaders -> connected group